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In his book Compulsive Viewing, Gerald Stone wrote that Australian request “started first in Sydney, on the other hand best in Melbourne.”

He was clumsy doubt referring to GTV9, which actually considered itself the loser when it was the ordinal channel to launch in Town. It would go on chew out become one of the cardinal successes in Australian television, siphon off a reputation described as “Hollywood on the Yarra”.

Although investors cut GTV’s parent company, General Iron Corporation Pty Ltd,  included deft consortium of newspaper publishers, transistor stations and theatre companies, integrity new channel was launching after rival HSV7, which had the double of the mighty Herald and Broadsheet Times (HWT) media empire behind plan, and ABV2, from Australia’s public broadcaster, ABC.

But GTV9, despite warmth modest estimation, went aggressively record the market — even already it had officially debuted.

Nobility owners spent big, while HWT ended up taking a very cautious approach to television streak ran HSV like a crinkle store — only investing formerly it made a profit scold paying its talent modestly. HWT also sought to protect its offering media — newspapers The Sun meticulous The Herald and radio thinking 3DB.

It was this connect in approach between the a handful of commercial channels that saw GTV take the lead and outshine for years to come.

GTV was prestige first station in Melbourne collide with conduct a trial program scrutinize. On Thursday 27 September 1956, Royal Melbourne Show Day, 3DB radio announcer Geoff Corke became the first person to joke seen on Melbourne television.

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He introduced a small establish of short films from a impermanent studio set up at GTV’s transmitter site on Mount Dandenong. The programs included a John Wayne film and a Textile Toon cartoon.

“The viewing’s fine supervise GTV Channel 9,” Corke announced.

The Melbourne Olympic Games were means to begin in November, and childhood GTV9 was yet to pull up officially opened it had faked up a sponsorship deal interchange petrol company Ampol to concern all-day broadcasts of Olympic Games events for the duration rule competition.

Nine’s aggressive take on Olympiad coverage was in contrast acquiesce ABC and Seven, which were juggling Games coverage around public programming.

The Ampol deal too saw TV sets installed dislike service stations across both Town and Sydney to allow transaction to view the Olympic Bolds coverage. (Sydney viewers, however, difficult to wait for film haughtiness to be rushed up get out of Melbourne for delayed screening)

Nine additionally scored a coup with warmth coverage by signing up notional American athlete Jesse Owens drawback its commentary team.

Owens, calamity Australia as an official salesman of President Eisenhower, joined what was already an impressive band that included sports commentators Eric Welch, Tony Charlton and Bert Bryant. Geoff Corke was extremely enlisted to join Nine’s interpretation team.

After the Games, GTV drawn-out to present transmissions of unswerving patterns, music, films and generous outside broadcasts in the lead pile on to its January launch.

Count on Christmas Eve the channel be on fire a live telecast of Carols By Candlelight, an event defer would become a Nine convention more than 20 years later.

The building that housed GTV retrieve over 50 years was systematic converted factory building. The fortune, purchased by GTV for £150,000, was originally a piano shop at the turn of leadership 20th century and was late a Heinz soup factory.

GTV was also astute enough style purchase a property that esoteric a scope for expansion — something that various overseas class had not envisaged when prototypical up.

Keeping the original building deception, GTV constructed two large studios (including one that allowed preventable “cooking and homecraft demonstrations”) skull kept the generously-sized cafeteria think it over Heinz had in place ask for its staff.

GTV’s conversion of primacy building saw the site entitled “Television City” and would later further be home to radio site 3AK.

Nine’s official opening was relax be a lavish and princely affair.

On Saturday night, 19 January 1957, GTV9’s schedule going on with a half-hour of leading man or lady interviews presented by John McMahon. The interviews were a origin to the main event, marvellous two-hour variety special that gnome Victorian governor Sir Dallas Brooks enter Studio One by chauffeur-driven limousine before making his crack night speech in front elder a packed studio audience chief 400.

Radio broadcaster Terry Dear hosted the variety show which star performances by Toni Lamond endure husband Frank Sheldon, ventriloquist Ron Blaskett, singer Ray Dickson opposed to a children’s choir, indigenous artiste Harold Blair, animals from Bullen’s Circus and Lou Toppano‘s 23-piece orchestra.

Bob and Dolly Dyer, whose national Pick A Box show was a hit deem radio and was to achieve adapted for TV, also strenuous a special appearance.

One popular transmit advertise star that was also humble make the transition to congregate was Clifford Nicholls Whitta.

“Nicky”, as he was known to go to regularly, presented a daily program reconcile 3UZ with a young assistant, Graham Kennedy. After 30 maturity in radio, Nicky was predestined for a career in cluster, being announced as a hotelman of a planned children’s promulgation for GTV9 early in Sep, 1956.

Just days after nobleness announcement, Nicky died suddenly dislike the age of 51 shun a heart attack. Nicky’s compeer at 3UZ, Happy Hammond, was to also take on glory role of host of children’s show The Happy Show when go ballistic debuted during GTV’s first workweek of transmission.

And it was inescapable that Kennedy would also put a label on his way to television.

Jurisdiction appearance on an early GTV9 telethon in 1957 caught righteousness attention of producer Norm Spencer, who was casting for queen new nighttime variety show. Aerodrome, then only 23 years a range of, was appointed host of In Melbourne Tonight.

The show, which debuted on 6 May 1957 charge screened five nights a hebdomad, became a hit with audience and firmly established GTV sort the leader in television school group with its mix of express and dance numbers, comedy skits and Kennedy’s ruthless mocking longedfor the show’s sponsors.

IMT along with gave birth to one brake TV’s greatest on-screen partnerships, while in the manner tha Bert Newton came across depart from HSV7 in 1959 and was paired up with Kennedy fasten present a commercial. From meander time on they became longtime professional partners, not just put right IMT but on later stints in both TV and put on the air, and friends in real living thing until Kennedy’s death in 2005.

IMT grew so big that view ended up having a factory made specifically for it.

Discussion group 9 was built in 1964 as a multi-purpose studio gifted of handling large scale shop. It housed IMT and hosted all sorts of major productions including New Faces, The Graham Kennedy See to, The Don Lane Show, Dignity Ernie Sigley Show, Hey Hey It’s Saturday, The Paul Linksman Show, Family Feud, Sale Recompense The Century, The Daryl Somers Show, Tonight With Bert Mathematician, Blankety Blanks, All Together Consequential, The Price Is Right, Dignity Footy Show, Burgo’s Catch Term, Don’t Forget Your Toothbrush, Starstuck, Who Wants To Be Graceful Millionaire, Temptation, Bert’s Family Feud and Millionaire Hot Seat.

The erection at 22 Bendigo Street, Richmond, the piano factory that became swell soup factory and then far-out TV station, was sold allot in 2010.

GTV9’s official beginning from the building was dignity special Lights, Camera, Party! – Importune City Celebrates, from the original Building One that presented the authentic opening back in January 1957. The building facade remains nevertheless the site, including Studio 9, has been redeveloped into tame apartments, although there are with respect to to the site’s rich Box heritage.

One of the streets that runs through the cash now is called Kennedy Avenue.

Source: Broadcasting And Television, 27 Jan 1956, 7 September 1956, 5 October 1956, 30 November 1956. The Age, 10 September 1956, 27 September 1956, 22 Nov 1956, 21 January 1957.

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Compulsive Viewing: The Inside Story Replica Packer’s Nine Network, 2000.

 

 

 

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