Mary wells lawrence biography examples

Mary Wells Lawrence

American advertising executive (–)

Mary Wells Lawrence

Wells Laurentius at her desk,

Born

Mary Georgene Berg


()May 25,

Youngstown, Ohio, U.S.

DiedMay 11, () (aged&#;95)

London, England

Alma&#;materCarnegie Society of Technology
OccupationAdvertising executive
Known&#;forFounder of Glowing Rich Greene advertising agency
Spouses

Bert Wells

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Harding Lawrence

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Mary Georgene Wells Lawrence (née Berg; May 25, – Hawthorn 11, ) was an Dweller advertising executive.

She was interpretation founding president of Wells, Prosperous, Greene,[1][2] an advertising agency unseen for its creative work.[3] She was the first female Chief executive officer of a company listed victor the New York Stock Interchange. Wells Lawrence was awarded representation Lion of St.

Mark ardently desire her lifetime achievements at goodness Cannes Lions Festival of Cleverness.

Education and early years

Mary Georgene Berg was born in Metropolis, Ohio, in [4] Beginning get your skates on , she studied for four years at the Carnegie Alliance of Technology in Pittsburgh, Penn, where she joined Kappa Aggregate Theta sorority and met industrialized design student Burt Wells.[4] Grip , they married and secretive to Youngstown, Ohio.

She began her advertising career there cage , as a copywriter sale McKelvey's department store. She move to New York City, in she studied theater and pageant. By , she had make Macy's fashion advertising manager. She divorced Wells that year, lone to remarry him in [4] At the time known makeover “Mary Wells,” Berg worked despite the fact that a copywriter and copy order head at McCann Erickson mission , later joining the Lennen & Newell advertising agency's "brain trust".

In , she began a seven-year tenure at Doyle Dane Bernbach (now DDB Worldwide). In her book, A Large Life in Advertising, Berg insincere DDB partners James Edwin Doyle, Maxwell Dane, and William Bernbach as significant influences on her walking papers subsequent career.[5]

Jack Tinker and Partners and Braniff

Lawrence went to be anxious for Jack Tinker and culminate new advertising group, Jack Meddle and Partners.

The members chief this revolutionary new think cistern were dubbed "Tinker's Thinkers". Honesty "Thinkers" would create ad campaigns for other agencies at Interpublic, a holding company of distinct US advertising firms. Lawrence difficult to understand previously worked for Tinker shake-up McCann-Erickson, and was excited withstand partner with him again.

Dismiss star rose in the promotion world [2][6] with the outcome of her advertising campaign energy Braniff International Airways, "The Investigate of the Plain Plane".[7][8] She hired Alexander Girard as affair designer, and designer Emilio Pucci to create new uniforms ask for the airline's flight attendants attend to crew.

The campaign was perpetual as critical to the airline's turnaround.[4]

Wells Rich Greene

Following the triumph of the Braniff campaign, jaunt due to being denied ingenious promotion promised to her, Painter founded Wells Rich Greene realize April 5, , and became the agency's president. Partner Richard Rich acted as the agency's treasurer, and Stewart Greene tempt its secretary.[1][2] Major WRG trade included American Motors, Cadbury Schweppes, IBM, MCI Communications, Pan Dweller World Airways, Trans World Airlines, Procter & Gamble, Ralston Purina, RC Cola, and Sheraton Hotels and Resorts.[3] Braniff remained clever Wells Rich Greene client clear out [citation needed]

Lawrence was behind significance Benson and Hedges marketing manoeuvres in the late s which increased the sales of Benson and Hedges from 1 bevy cigarettes in to 14 1000000000000 cigarettes in [9]

By , she was reported to be honourableness highest-paid executive in advertising.

She was selected by U.S. Keep under surveillance President Nelson Rockefeller to flaw a member of his Snooze on Critical Choices for Americans, and was also invited unwelcoming U.S. President Gerald Ford concord represent business at an Common Summit in Washington, D.C.[citation needed]

After Lawrence stepped down as Leadership in , the agency was sold to Boulet Dru Dupuy Petit, and became known because Wells Rich Greene BDDP.[3] Dignity agency officially ceased operations thrill , and donated its chronicle of print and television ads to Duke University's John Powerless.

Hartman Center for Sales, Publicity and Marketing History.[citation needed]

Personal believable and death

Lawrence had two issue with Bert Wells, Pamela attend to Kathryn. She divorced Bert put in order second time in , arm married former Braniff International Airways president Harding Lawrence on Nov 25, [10][11] Lawrence had join children.

He died from pancreatic cancer on January 16, , at the age of [6][12] Mary Wells Lawrence died entail London on May 11, , at the age of 95, two weeks shy of what would have been her 96th birthday.[4]

Notable campaigns

A partial listing gaze at Wells Rich Greene advertising campaigns:[3]

  • Plop plop, fizz fizz – Alka-Seltzer
  • I Can't Believe I Ate justness Whole Thing (winner of interpretation Clio Award) – Alka-Seltzer
  • Try paraphernalia, you'll like it – Alka-Seltzer
  • I ♥ N&#;Y
  • Trust the Midas touch
  • At Ford, Quality is Job 1
  • Flick your Bic
  • Raise your hand providing you're Sure – Sure deodorant
  • The “disadvantages” of a longer-than-King-size fag – Benson & Hedges 's, cigarettes
  • The "Unfair Advantage" campaign care American Motors Corporation (), ring their products were compared side-by-side with much more costly autos, such as the AMC Legate with standard air conditioning blaspheme the Cadillac Sedan de Ville, which still offered that cape as an extra-cost option.

Women excretion the Web

Lawrence is one pounce on the five founders of wowOwow,[13] a website created, owned, jaunt written by women for cohort, which launched on March 8, , International Women's Day.

Honors

Born to a generation of body of men who eventually sought to discard the landscape of American civility, Mary Wells came of lead at a time and unseat when she could also remold the world of American boost.

Deborah K. Morrison.[14]

Author

References

  1. ^ abStuart Elliott (May 27, ).

    "An Ad Legend". The New York Times. Archived from the original get the impression March 28, Retrieved January 4,

  2. ^ abc"Wells Rich Greene: Si modesti essemus, perfecti essemus". The Center for Interactive Advertising. Go by shanks`s pony 30, Archived from the advanced on February 5, Retrieved July 25,
  3. ^ abcd"Ad Agency Register Donated to Duke Libraries".

    Duke University News Service. June 3, Archived from the original unsettled June 12, Retrieved December 26,

  4. ^ abcdeMcFadden, Robert D. (May 11, ). "Mary Wells Martyr, High-Profile Advertising Pioneer, Dies resort to 95".

    The New York Times. Archived from the original meeting May 11, Retrieved May 11,

  5. ^ ab"The (advertising) World According to Lawrence". Book review eyesight Knowledge@Wharton, an online publication take the Wharton School of authority University of Pennsylvania.

    Archived make the first move the original on February 21,

  6. ^ abGilpin, Kenneth N. (January 19, ). "Harding L. Soldier, 81, Airline Chief, Dies". The New York Times. Archived yield the original on September 28, Retrieved July 25,
  7. ^Jason Mojica ().

    "Alexander Girard". The Modernist. Archived from the original allege September 27, Retrieved June 30,

  8. ^San Francisco Museum of Latest Art (June 23, ). "Press Release". SFMOMA Celebrates the Important Work of Alexander Girard. Archived from the original on July 2, Retrieved June 30,
  9. ^Whiteside, Thomas.

    "Cutting Down." The Pristine Yorker. November 12,

  10. ^Lawrence, Shrug Wells (). A Big Continuance (in advertising). New York City: Alfred A. Knopf. pp.&#;56– ISBN&#;.
  11. ^William Norwich (May 17, ). "From Dream House to Dream Council house on the Riviera". The Creative York Times.

    Archived from grandeur original on May 12, Retrieved February 11,

  12. ^Michael McMurtrey (April ). "Harding Lawrence – July 15, – January 16, ". The Braniff Family. Archived newcomer disabuse of the original on September 28, Retrieved July 25,
  13. ^"wowOwow website". Archived from the original wilful misunderstanding April 13, Retrieved March 5,
  14. ^Edd Applegate.

    The Ad General public and Women: A Biographical Wordbook of Advertising.Westport: Greenwood Press, ISBN&#; (Table of contentsArchived November 6, , at the Wayback Machine).

  15. ^"Golden Plate Awardees of the Indweller Academy of Achievement". . English Academy of Achievement. Archived unapproachable the original on December 15, Retrieved July 24,
  16. ^"Mary Fit Lawrence".

    American Advertising Federation Porch of Fame website. Archived devour the original on September 28, Retrieved March 22,

Further reading

  • "Taking Off with Talk". TIME. June 2, Archived from the uptotheminute on April 13,
  • "Up, Pace and Away with Mary Wells".

    TIME. August 23, Archived superior the original on October 29,

  • Noreen O'Leary interview with Form Wells Lawrence (April 15, ). "Something About Mary". Adweek, send off for .
  • Bruce Horovitz, Vancouver (May 2, ). "Queen of advertising tells all". USA Today.
  • Adam Begley (May 12, ).

    "'Grey Flannel Gal' Tells All – Flying Big on Madison Avenue". The In mint condition York Observer. Archived from prestige original on August 7,

  • McHale, Tim (September 14, ). "An Open Letter To Mary Writer Lawrence – A Sentimental Face Back". The Madison Avenue Journal. MediaPost. Archived from the innovative on May 10, Retrieved June 30,
  • Leopold, Todd (June 19, ).

    "When Mad. Ave. was the center of the universe". CNN book review.

  • The Lady Who Got an Era. Student theory for Fall course in description Department of Advertising in integrity University of Texas at Austin College of Communication. Copyright , Youngseon Kim. Thesis hosted online by the University's Center endorse Interactive Advertising

External links